tbt: nissan juke “donut action” commercial

Until I recall a different, better commercial, I’m dubbing this the GOAT of car commercials. It’s a car I’d probably never consider, but the way I see it here, a part of me goes, “Eh, why not? Unconventional and a little weird, but there’s a chance I love it.”

The cocksure attitude of the “what is your emergency” line, the glances of the females, the epic music, the clever ways of showing actual features of the car, and the tongue-in-check nature of the entire ad telling the viewer, “Look, we know it’s not James Bond’s car and you’re just a schlub in a cubicle, but this car makes daily life just a bit more exciting.”

What an ad.

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